The film titled „Ceramics – modern life, modern buildings”, presented for the first time by ECTS, the Working Group of European Ceramic Technology Suppliers, at the sector’s leading trade show Ceramitec, is now available on the Internet.

The film emphasizes the advantages of modern heavy-clay products, presents construction projects worldwide and gives a short description of how bricks are made today. Architects, builder-owners, planners of building sites, investors and scientists have their say in this film.

Start film

Ceramic building materials are modern and high-quality materials offering numerous advantages that are most sought after when planning and designing modern buildings today. “However, this is not widely known by the public and decision-makers all over the world“, explained Luca Caramelli, Chairman of ECTS the group’s motives to make the film. In many regions of the world, people lack information on how clay-bounded building materials can be produced and applied in a resource-efficient way. This is where the film comes in. Aspects covered include aesthetics, energy-saving, the impact on indoor air quality, the good thermal insulation value as well as fire resistance of a building material which is well-proven, familiar and modern at the same time.

[Source data: ects - european ceramic technology suppliers a working group within VDMA]